This enables the software provider – and you – to see when the email was opened, how much time the recipient spent reading it, and, in many cases, even the location the recipient was at when they opened the email. The image is usually a 1×1 pixel (or tracking pixel) that, when the recipient opens your email, will send data back to the tracking software’s database. Hire yourself and start calling the shots.Įmail tracking software inserts a unique, transparent image into every email you send.
